Fresh Spaces Start with Genie

We started with one product and grew the account to the full Angelcare and Genie lines, and the strategy then changed to a “Genie Family” story.

I led the creation of a new cast of brand characters. Each product line got its own personality, but they all felt like the same family.

It became an omnichannel campaign with a main hero spot, three product spots, and shorter cut-downs. I handled the character development, scripting, and animation to bring the new products into the Genie Family.

Fun fact: Max the dog was based on my own dog Chunk and a bit of a mischievous Marty McFly.