Heather Elsner
Senior Art Director
10 years of agency experience working with brands like Honda, Acura, Jaguar Land Rover, Diaper Genie, WeatherTech, & Sub-Zero Wolf and Cove.
Senior AD with five years of art direction experience. Most recently Acting Creative Director for Angelcare Group account.
Versatile creative with a background in graphic design. Also decent at writing copy and the occasional script. Fun, natural leader who moves easily between strategy and execution. Happy to art direct Super Bowl spots or hammer out some digital creative. Well-spoken. Good with clients, good with people. Known for bringing both rigor and a sense of humor to every project.
I like dogs, sunshine, reading, baseball, world travel, good tunes, and a medium rare ribeye. My friends call me Hbomb.
HMU. hello@heatherelsner.com ——— linkedin
10 years of agency experience working with brands like Honda, Acura, Jaguar Land Rover, Diaper Genie, WeatherTech, & Sub-Zero Wolf and Cove.
Senior AD with five years of art direction experience and 15+ years in graphic design. Most recently Acting Creative Director for Angelcare Group account.
I like dogs, sunshine, reading, baseball, world travel, good tunes, and a medium rare ribeye. My friends call me Hbomb.
HMU.
hello@heatherelsner.com ——— linkedin
Selected work
18–26
Whatever Comes Your Way–WeatherTech 2025 Super Bowl
Senior Art Director / Concept + Scriptwriter
I wrote the concept and original script for WeatherTech’s 2025 Super Bowl spot, then led the visual execution from the first storyboard through to final post-production, sound design, and VFX.
The spot was a major breakout for the brand, ranking 3rd overall in System1’s Top 10 and breaking into USA Today’s Ad Meter Top 20 for the first time in the company’s 13-year Super Bowl history.
Whatever Comes Your Way–WeatherTech 2025 Super Bowl
Senior Art Director / Concept
+ Scriptwriter
Fresh Spaces–Angelcare
Acting Creative Director / Concept + Co-Scriptwriter
We grew this account from a single product to a full portfolio and shifted the strategy to a ‘Genie Family’ architecture with a new family of brand characters.
Together–WeatherTech
Senior Art Director
Agency AD for this quiet, cinematic spot for the 2026 Super Bowl. No music or dialog so the visual storytelling had to be beautiful. No actors, only actual employees.
Together–WeatherTech 2026 Super Bowl
Senior Art Director
Fresh Spaces Start with Genie–Angelcare
Acting Creative Director / Concept
+ Co-Scriptwriter
Work of Art–Litter Genie
Senior Art Director / Concept & Co—Scriptwriter
Part of the Winston awareness campaign, ‘Work of Art’ featured Litter Genie as Winston’s very own masterpiece. Inspired by the sophisticated Frasier Crane.
You People–Litter Genie
Senior Art Director / Concept & Co-Scriptwriter
I co-wrote and art directed this Winston campaign from initial storyboards to post-production. ‘You People’ was the brand anchor for the new awareness campaign.
You People–Litter Genie and Diaper Genie
Senior Art Director / Concept
+ Co-Scriptwriter
Work of Art, Winston–
Litter Genie
Senior Art Director / Concept
+ Co-Scriptwriter
Alabama Proud–Honda
Senior Art Director
For Honda’s Alabama manufacturing hub, we needed a theme that felt authentic. ‘Alabama Proud’ highlights Honda’s local impact and the grit of the people behind the machines.
Gets It–Honda
Senior Art Director
As a T2 agency for Honda, “Gets It’ allowed us to customize spots for regional dealer associations, while maintaining the look of the national campaign.
Gets It–Honda National Campaign
Senior Art Director
Alabama Proud–Honda Regional Campaign
Senior Art Director
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![Diaper Genie Essence Pail]()
Digital–Angelcare
Acting Creative Director
Oversaw all creative for the Angelcare portfolio. Developed all design and writing standards for the brand.
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![Nova brand guidelines booklet cover]()
Brand Identity–Nova
Senior Art Director / Co-Writer
Managed the overhaul of this brand with a dynamic visual identity system.
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![Acura indoor vehicle display at Texas Auto Show at State Fair of Texas]()
Experiential Activation–Acura
Senior Art Director / Concept
I led and executed the creative and environmental design for Acura’s presence at the Texas Auto Show.
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![Acura indoor auto show display concept]()
Campaign Extension–Acura
Senior Art Director
I oversaw the adaptation of Acura’s ‘Chiaki’s Journey’ campaign into an environmental experience.
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![Las Vegas Desert Dogs and Honda partnership]()
Integrated Partnership–Honda
Senior Art Director / Co-Writer
Creative lead for an integrated sponsorship between Las Vegas Honda and the Las Vegas Desert Dogs.
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![Acura PACT website design]()
UI/UX Design–Acura
Senior Art Director
I redesigned the Acura PACT website, creating a clean, premium interface.
Brand experience
