Brand Identity & Visual System
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I led the creative overhaul for this niche brand which required a tiered visual identity system. I designed all the brand assets including logos, color palette, typography, iconography, and more.
Strategic Rebrand
Role: Senior Art Director / Co-Writer
Client: Nova USA Wood
Scope: Full-scale brand identity and visual system, including logo architecture, business collateral, custom iconography, product labeling, multi-vertical brand book, and digital/social ecosystems
Nova Wood USA team toque
Nova Wood USA home page concept
Nova Wood USA team hoodie
Nova Wood USA brand sticker
Nova Wood USA team hat
Nova Wood USA brand identity collateral