Honda Powers the Pack
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I led the visual integration and creative execution for the ‘Honda Powers the Pack’ partnership. It was a sponsorship between Las Vegas Honda and the Las Vegas Desert Dogs, the city’s pro box lacrosse team.
The challenge was folding this into our existing “Honda Gets It” campaign. Since we already had a bunch of in-market spots about “getting Las Vegas” and “getting the desert,” we simply extended the idea to “Honda Gets Dogs/Desert Dogs” and it felt like a natural fit.
Honda Gets It
Role: Senior Art Director / Co-Writer
Client: Honda
Scope: Full-scale 360° brand integration, including co-branded identity, copywriting, environmental arena activation, animated LED ribbons, vehicle wraps, merch, long-form cinematic storytelling, and Linear TV and CTV spots
Let ‘Em Hear You Howl (Arena Video)
Arena LED Ribbons
