Acura Grand Prix of Long Beach

I handled the regional adaptation and environmental execution for Acura’s "Chiaki’s Journey" campaign by MullenLowe. I worked with the existing national assets and scaled/redesigned them across a variety of outputs, including for large auto show displays, landing pages, and social to drive online traffic and sweepstakes entries.

Regional Campaign Extension

Role: Senior Art Director
Client: Acura
Scope: Large-scale environmental adaptation and experiential design, including wayfinding, high-visibility event signage, digital lead-generation platform, and social media campaign extensions