Driven to Create

Create a campaign that bridges two distinctly different activations – a dynamic, interactive vehicle display and an interactive art competition taking place just outside the hall.

Use language that applies to both activations – Acura is driven to create high-performance vehicles and driven to create change in the community. We solicited local artists to paint on donated Acura SUVs. Attendees were able to vote, and the winning artist received $ for their preferred charity. A bold, artistic color palette, with fluid paint swipe diagonals that mimic the sporty brand diagonals.