Acura Driven to Create

I led the creative activation for Acura’s dual-site presence at the Texas Auto Show at the State Fair of Texas. The event draws about two million visitors per year. A full 360 experience that included environmental graphics, wayfinding between the two sites, vehicle wraps, landing page, social push, and digital voting platform.

The goal was to connect a traditional indoor vehicle display with a live art competition that featured local artists painting on Acura vehicles. I created the “Driven to Create” identity using vibrant colors and bold diagonal paint swipes, that interpreted the Acura branding in a more organic and artistic way.

It turned out to be a strong activation that was a hit with the public and the client.