Heather Elsner–

Art Director

Graphic Designer

Copywriter

10 years of agency experience working with brands like Honda, Acura, Jaguar Land Rover, Diaper Genie, WeatherTech, & Sub-Zero Wolf and Cove.

heatherme@gmail.com ——— linkedin

Selected work

18–26

Whatever Comes Your Way–WeatherTech

WeatherTech’s 2025 Super Bowl spot marked a major departure for the brand. System1 ranked it 3rd in their top 10, and the public ranked it 20th in USA Today’s Ad Meter – the first time the brand had broken the top 20 after 13 years. 137.7M peak viewership, the most watched Super Bowl game ever.

Together–WeatherTech

The 2026 Super Bowl spot for WeatherTech leaned into cultural unrest with a reminder to Americans that we’re all it this thing together. A human spot that featured real WT workers. No music or dialog. A quiet, beautiful spot intended to cut through the noise in a surprising way.

Winning Moves–WeatherTech

WeatherTech may be known for their FloorLiners, but we wanted to drive sales of many of their other products, too. Most WT spots are narrative-driven so a graphic take on the adjustable, customizable CupFone was a clever way to differentiate.

You People–Litter Genie

A cute awareness campaign featuring a wise spokescat named Winston, based on the character Frasier Crane. The challenge was to make Winston’s Litter Genie the star, while also leveraging the brand equity of Diaper Genie, and incorporating the halo product in a natural way.

Work of Art–Litter Genie

Winston absolutely loves his Litter Genie, but likes his humans a little less. Part of the Litter Genie awareness campaign. The challenge was to write an entertaining script that helped balance the limited setups. And, of course, work with a very particular cat.

Fresh, Baby–Diaper Genie

With tighter budgets and an online video-first approach, we developed some ~15s spots for Diaper Genie and Litter Genie. The challenge was to make these cheaply and without babies or animals. Shot and produced by an in-house production team.

Fresh Spaces–The Genie Family

As the brand introduced more new products, the messaging began to focus on the broader Genie Family. We developed new characters for each product line. Max for Pet Genie. Victoria for Diaper Genie. This was a series of animated spots for OLV.

Honda Gets It–Honda

As a Tier 2 agency for Honda/Acura, we served dealer associations from coast to coast. The Honda Gets It campaign established unified messaging for the brand, while still creating a local feel for our diverse clients. From the Vegas desert to the hills of Georgia, Honda Gets It.

Alabama Proud–Honda

Honda manufactures several vehicles in Alabama so it was important to include messaging about Hondas local impact, and Honda employees being homegrown...and proud of it. Alabama Proud delivers a message of unity – both Alabamians and Hondas are built to last.